fashioninternationalcustom design

milla dresses — online store for occasion-worthy gowns

Growing the Shopify store of Milla Dresses, a Ukrainian occasion-gown brand: international sales, checkout extensions, multi-currency and optimisation for mobile traffic.

200+ models in the catalogue
5 countries served
USD/EUR checkout currencies
�� itsmilla.com
01

about the client

Milla Dresses is a Ukrainian fashion brand of evening and cocktail dresses. Manufacturing is in Ukraine; sales run in the US, Canada and the EU. The catalogue is refreshed regularly with new collections for weddings, proms and corporate events.

The brand runs on Shopify, using Shopify Markets for multi-currency and Shopify Payments to take payments in USD and EUR. The target audience is women aged 20–40, reached mainly through Instagram and Pinterest.

02

task

The store ran on the stock Dawn theme with no further customisation. Mobile traffic converted worse than desktop, and checkout was not using Shopify Markets to localise prices and addresses. The theme had to be adapted to the brand style and checkout extended for international sales.

→Customising the theme to the Milla brand identity
→Setting up Shopify Markets for multi-currency (USD, EUR, UAH)
→Checkout UI Extensions for choosing a delivery method
→Mobile optimisation of the catalogue and product pages
→Integration with international carriers
→Connecting Klaviyo for email marketing
→SEO localisation for an English-speaking audience
03

solution

We rebuilt the theme around the brand’s visual language: typography, photo galleries and animation on product cards. We rolled out Shopify Markets with three currencies and automatic geolocation, and built custom Checkout UI Extensions for delivery selection and an upsell block.

custom theme

The theme reworked for the brand: a photo-first layout, larger galleries and a lookbook style on collections. Responsive markup with mobile traffic as the priority.

shopify markets

Three markets (US, EU, UA) configured with localised pricing in USD/EUR/UAH. Buyer geolocation, automatic currency switching and localised checkout.

checkout extensions

Custom checkout UI extensions: delivery method selection with visualisation, an accessories upsell block and a gift-wrapping option.

integrations

Klaviyo for email flows, Yotpo for reviews, Nova Poshta International and DHL for delivery. Analytics through GA4 and the Meta Pixel.

03.1

what it looks like

Key screens of the store — desktop and mobile

milla home desktop
milla home desktop
milla home mobile
milla home mobile
milla collection desktop
milla collection desktop
milla collection mobile
milla collection mobile
milla product desktop
milla product desktop
milla product mobile
milla product mobile
04

process

weeks 1–2

design and analysis

Audit of the current theme, agreeing visual decisions with the client, preparing mock-ups of the key pages.

weeks 3–4

theme development

Customising Liquid sections, rebuilding the product and collection templates, mobile optimisation.

week 5

markets + checkout

Setting up Shopify Markets, building the Checkout UI Extensions, integrating Klaviyo and Yotpo. Testing and launch.

The client’s team produced the content — model photography and dress descriptions. We ran training on the Theme Editor and on working with Shopify Markets.

05

team

lead developer
Theme architecture, Markets, Checkout Extensions, code review
frontend developer
Theme markup, mobile optimisation, animations
integrations
Klaviyo, Yotpo, Nova Poshta, DHL, analytics
06

result

✓The store adapted to the brand style with mobile traffic as the focus
✓Shopify Markets launched with USD/EUR/UAH support
✓Checkout UI Extensions lifted average order value through the upsell block
✓Integration with international carriers
✓Klaviyo email flows for audience retention
✓SEO localisation increased organic traffic from the US and EU

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