Facebook Pixel is designed to track the effectiveness of advertising spending, optimize conversions, and enable remarketing. This tool allows you to track conversions for each promotion channel and compare the amount spent on promotion with the store’s revenue. It also enables re-engagement with store visitors, for example, by showing ads for your product to Facebook visitors who did not make a purchase (one form of remarketing).
To connect the Pixel to your store, you need to:
- Register a Facebook Pixel account
- Connect Facebook Pixel to Shopify
- Enable Pixel tracking for the desired actions
- Check that all settings are configured correctly
Steps description:
- The Pixel is linked to a Facebook account, so when you register , set a name matching your store’s name.
- To connect to Shopify, in the store admin under Online Store — Preferences — Facebook Pixel, enter the Pixel ID assigned during registration
- In the Facebook Pixel dashboard, configure which standard events you want to track (Create Conversion > Track Conversions with Standard Events or Create Conversion > Track Conversions with Standard Events). Shopify automatically adds event tracking scripts on the necessary pages.
List of events:
a) View content
b) Search
c) Add to cart
d) Add to wishlist
e) Initiate checkout
f) Add payment info
g) Make purchase
h) Lead
i) Complete registration - To verify the settings, use the Facebook Pixel Helper extension for the Chrome browser.
