Facebook for promoting a Shopify online store

The secret to an effective advertisement:

• The text should include a call to action, not just a product description
• A beautiful image

A significant advantage of advertising on Facebook is the additional display of a list of the visitor’s friends who found the ad interesting.

How Facebook can help develop your online store:

1. Informing visitors (consultations, support, etc.)
2. Driving traffic to the store’s website
3. Building an email subscription list
4. Brand building
5. Sales directly from the Facebook page

What can be advertised on Facebook:

1. Facebook page
2. External website
3. Post
4. Event
5. Application (Facebook app)

Types of advertising on Facebook:

1. Advertisement
2. Sponsored story
3. Post (message) promotion
4. News Feed advertising

Ad placement on Facebook:

1. News Feed
   • Facebook page ads (Like button will be displayed)
   • Facebook post ads (Like button will be displayed)
2. Right-hand ad block (not available on mobile versions)
   • Facebook page ads (Like button will be displayed)
   • External website ads (simple advertisement)

Steps to start an advertising campaign on Facebook:

1. User registration
2. Create a Facebook store page (options):
   • for companies with a physical address
   • for companies operating without a fixed address
   • brand promotion
   • promoting an idea or community
3. Register an account in the Facebook Ads Manager
4. Create a Facebook Pixel
5. Connect the Pixel to the online store