Currently, the integration between Shopify and Google Analytics is incomplete.
The problem is that it is impossible to fully track all e-commerce events only on the browser side. Some events occur on the Shopify server side and are not accessible to Google Analytics scripts.
To fix this issue, LittleData developed a solution to track all events both at the customer's browser level and at the Shopify server level. The accumulated events are sent to Google Analytics.
Below is a table showing the additional benefits gained by connecting the LittleData app.
| Essentials | Shopify | Littledata |
| Pageviews | ✔ | ✔ |
| Exact order volumes and revenue in GA | ✔ | |
| Accurate sales attribution to source of visit | ✔ | |
| Support for multi-currency and country stores | (✔) | ✔ |
| Demographics | ✔ | |
| Send data to UA and GA4 | ✔ |
| Ecommerce Behavior | Shopify | Littledata |
| Viewing products in a list | ✔ | ✔ |
| Product list view tracking as you scroll | ✔ | |
| Clicking on a product in the list | ✔ | |
| Product detail view | ✔ | ✔ |
| Product detail sent when a new variant is selected | ✔ | |
| Product image clicks | ✔ | |
| Add to cart | ✔ | ✔ |
| Remove from cart | ✔ | ✔ |
| Product social shares | ✔ | |
| Checkout steps | ✔ | |
| Orders | ✔ | ✔ |
| Orders sent server-side for 100% accuracy | ✔ | |
| Refunds | ✔ | |
| 3rd party checkout attribution | ✔ |
| Customer info | Shopify | Littledata |
| Shopify Customer ID | ✔ | |
| Last transaction date | ✔ | |
| Payment Gateway | ✔ | |
| Purchase count | ✔ | |
| Lifetime Revenue | ✔ |
| ReCharge or Bold Subscriptions | Shopify | Littledata |
| User attribution | ✔ | |
| Linking sales to marketing campaigns | ✔ | |
| Subscription type differentiation | ✔ | |
| Automatic domain linking | ✔ | |
| Possibility to calculate Customer Lifetime Value | ✔ | |
| Possibility to calculate Subscriber Churn Rate | ✔ | |
| Possibility to calculate Subscriber Purchase Count | ✔ | |
| Segment sales by payment gateway | ✔ | |
| Automatically pull PPC data into Google Analytics | ✔ |
| Carthook | Shopify | Littledata |
| User attribution | ✔ | |
| Linking sales to marketing campaigns | ✔ | |
| Automatic domain linking | ✔ |
| Refersion | Shopify | Littledata |
| Track marketing revenue | ✔ | |
| Tracking affiliate marketing | ✔ |
