In the Shopify Online Store admin section — Preferences, there is a Google Analytics section. It is mainly used to enter the Google script code for tracking store visit statistics.
But why is it necessary to check the "Enhanced Commerce" box? This feature allows you to track visitor behavior on the store's website. However, it is not enough to just check this box on the Shopify site; you also need to enable it on the Google Analytics site.
By default, the analytics tracking setting for the online store is disabled.
We enable this feature
And then enable advanced reports
