To send emails to your subscribers using Shopify, you need to have a paid Shopify subscription plan with a configured payment provider in your store.
Setting up Shopify Email
- Go to the Shopify Email app.
- Install the app.
With Shopify Email, you can notify people not only about order confirmations but also attract customers to your site by informing them about promotions, discounts, or new product arrivals. You can also segment the people who receive your emails.

- In Shopify, go to Marketing.
- Click Create campaign.
- Click Shopify Email.
- Select an email template.
- Click To and choose a customer segment.
- Enter the email subject.
- Optional: enter preview text to customize the text that will appear after the subject in customers' inboxes.
After setting up the email details, you can proceed to fill the email with content.
You can customize emails based on events, add and remove sections. Depending on the template you choose, it may include your branded logo, products, and colors.
