blog
Guides, analyses, and updates about Shopify in Ukraine: payments, delivery, fiscalization, localization, case studies, and integrations.
articles
How to measure what Google Analytics does not show: four AEO metrics for Shopify
Google Analytics has no “mentioned in ChatGPT” column. Four AEO metrics you have to collect by hand, and a dashboard template you can build in a day.
read →Conversational queries: keyword research as we knew it is dead
In April 2026 Taylor Waresh of iPullRank showed that keyword research as we knew it no longer works. AI picks a page for a specific question inside a fan-out...
read →60% of searches end without a click. That is not a catastrophe — it is the new top of the funnel
If you measure success by session count, you are seeing half the picture. Shopify’s two-layer model for measuring AEO, and the metrics that actually matter.
read →AI almost never cites product pages. It cites what surrounds them — and your store is not there
A product page almost never makes it into an AI answer. What gets cited is Wirecutter, Reddit, YouTube and niche blogs. Here is where your store needs to app...
read →Without schema, AI invents half the data about your product. Four types that stop it
Without structured data, AI fills in product information itself — and often gets it wrong. The four schema types that do 90% of the work.
read →Five mistakes that quietly write your Shopify store out of AI answers
Your store is not cited in ChatGPT? It is probably not the competition but one of five mistakes. A 30-minute audit checklist.
read →AI reads your product description aloud to the shopper. If it sounds like marketing, it will not be quoted
Shoppers no longer scan the page — AI reads your description aloud. The formula that gets a description quoted by ChatGPT and Perplexity.
read →You have 6–12 months. Here is what happens after that
The advantage a small Shopify store enjoys in ChatGPT and Perplexity is temporary. Here are the two reasons why, and what to do this week to make the most of...
read →AEO and GEO in Shopify: SEO without a search engine
AEO and GEO mean optimising your store for ChatGPT, Perplexity and Google AI Overviews. What they are, how the two terms relate, and what to set up in Shopif...
read →A small Shopify store is beating Amazon in ChatGPT. Here is the mechanism that, for the first time in 15 years, works in your favour
If your store carries 50–500 SKUs in one niche, you can be cited in ChatGPT answers alongside Amazon — sometimes above it. Here is exactly how that works.
read →7 fields in Shopify that decide your visibility in ChatGPT and Gemini
The seven specific fields in the Shopify admin that make your store visible in answers from ChatGPT, Gemini and Copilot.
read →Shoppers no longer come to your site — what to do about traffic from ChatGPT
A third of shopping queries now end in a ChatGPT answer rather than a visit to a website. What that means for Shopify stores, and how to stay visible.
read →a project estimate →