Today, eBay is the second most visited marketplace in the world, with over 800 million visits per month. There are 11,000 Ukrainian entrepreneurs registered on eBay, with 4,000 active sellers.
The best-selling items on eBay are priced around $100.
About 50% of the revenue for Ukrainian entrepreneurs comes from the USA.
Since summer 2021, entrepreneurs from Ukraine can conduct transactions on eBay through Payoneer.
UkrPoshta launched the eBay Growth Program to support small and medium businesses. The goal is to simplify registration and adaptation on the marketplace. Registration takes about a week. The marketplace will request documents and inquire about the origin of the goods.
An important part of working on eBay is the rating system. The chance to get on the platform is higher for those who were initially active buyers – a trusted buyer account is needed. To speed up trust verification, it is recommended to apply to eBay through UkrPoshta.
The next challenge is an unofficial three-month probation period. Only after 10 positive reviews will the account be marked as trusted. You should be active every day – for example, read the entire Help section, participate in the eBay Community, contact support. The system tracks everything. You need to be visible. Show that you are interested in working with eBay.
Initially, eBay limits the number of items to ten and the amount to $500 per month. It’s better not to use the entire limit at once. It is recommended to start with 1 item, sell it, get a positive review, and only then add other items. But no more than 1-2 items per week.
Over time, limits will increase. But it’s better to contact support to raise limits – that’s faster.
How not to get banned? Be prepared to provide information about the origin of the goods. Do not violate copyright. If in doubt, it’s better to refuse to sell problematic items.
How to promote your product?
eBay’s commission is 15%. More than half of the products will be promoted through paid advertising via eBay Promoted Listings. Auctions are great for promotion. Moreover, the buyer can be not only the winner but also the other bidders – nothing prevents them from making a Best Offer.
The next level is Best Seller status. How to get it? At least 100 sales totaling $1000, 98% positive feedback, and delivery within a couple of days.
The rules for filling out the product listing are simple – short titles, similar to keywords used in Google search.
To connect eBay to a Shopify store, there are many apps. The app from eBay has received poor reviews due to insufficient integration – product variant information is not transferred, only the products themselves. The highest-rated app is Integration for eBay. Read the app review in the next part.
And finally, don’t forget to thank every customer for a successful purchase. Ask them to leave feedback if they are happy or to contact you personally to help resolve any issues.
Based on materials from Forbes.ua